Just a QUARTER of Brits believe Labour 'cares about ordinary people' (2025)

138 shares

Keir Starmer suffered another blow today as a poll showed proportion of Brits believing Labour 'cares about ordinary people' has fallen to a new low.

YouGov research has found just 24 per cent credit the party with the quality, down from 27 per cent two months ago.

It was the lowest score since the firm started asking the question in 2019, with 51 per cent saying they are only interested in a 'select few'.

Meanwhile, the PM's personal standings have taken a hit with just a fortnight until crucial local elections.

Sir Keir - who had seem a small bump for his response to Donald Trump's chaotic presidency - now has a net rating of minus 34. Nearly two-thirds viewed him poorly.

Rachel Reeveshas seen her level plunge to minus 48, with an overwhelming 62 per cent having a negative impression and just 14 per cent positive.

In a small bright spot for Sir Keir, Nigel Farage's favourability is barely better than Ms Reeves, at an unchanged minus 38.

Labour has been mobilising in a bid to head off a Reform surge on May 1, with the premier turning his fire on Mr Farage.

The party's approach of ignoring the newcomers appears to have been abandoned, with strategists convinced Reform will be a bigger threat than the Toriesby 2029.

The PM has been focusing on Mr Farage's NHS views, close ties to Donald Trump, and claims he has a soft stance on Russia.

Tony Blair's spin chief Alastair Campbell is said to have warned at a recent pep talk for Labour special advisers that they need to treat Reform as a more serious electoral threat.

He apparently suggested setting up a hit squad of backbench Labour MPs to attack Reform's policy positions.

Mr Farage's outfit has often been seen as eating into the Tory vote.

But the party came second in 98 seats at last year's general election - and 89 of them were won by Labour.

Rachel ReevesLabourKeir Starmer

Add your comment